Free Copywriter Quote Template
Copywriters quote because word count alone does not reflect the research and strategic thinking behind effective copy. A quote scopes the number of pages, revision rounds, and whether the copy goes live without a separate proofreading pass.
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What should a copywriter put on a quote?
A copywriting quote sets out the planned writing and the price before work starts, such as homepage copy, interior pages, and an email sequence. List each piece, the included revisions, and any research, and note what added pages would cost. The figure is an estimate until the client accepts the brief.
Typical line items
- Homepage copy (hero, features, social proof)
- Interior web page copy
- Email welcome sequence (3 emails)
- Research and discovery
- Tone of voice and messaging
- SEO keyword integration
- Revision rounds included
- Per-word or per-page rate
How the work is charged
Copywriters usually quote a fixed price per page or per piece, sometimes a per-word rate, with research and extra revisions itemised. Larger projects may be quoted as a package.
Payment terms and deposits
A quote often proposes a deposit to begin, with the balance on delivery of approved copy. The price holds for a stated period and is an estimate until accepted, so note what extra pages would add.
Tax and compliance
If you are registered for sales tax or VAT, show it as a separate line with your registration number. Confirm the tax treatment that applies to writing services where you work.
Frequently asked questions
How much should a copywriter charge for a website?
A 5-page website copy project typically costs €1,500 to €4,500 depending on the industry and level of research required. Homepage copy alone runs €500 to €1,200. Landing pages built for paid ads cost €300 to €800 each. Blog posts cost €150 to €500 depending on length and research depth.
Should copywriters quote per word or per project?
Per-project quotes are more common for website and brand copy because they reward strategic thinking over word count. Per-word rates (€0.08 to €0.25 per word) work better for content marketing and long-form articles where output volume drives the scope.
What revision policy should copywriters include in a quote?
Two rounds of revisions is the standard. First round covers structural or messaging changes. Second round covers line edits and refinements. Define revisions as one consolidated set of notes, not ongoing back-and-forth. Additional revision rounds cost €100 to €250 per round.
Related quote templates
Read the complete quoting guide to see how to price a job and turn an accepted quote into an invoice.
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