Free Brand Strategist Quote Template
Brand strategists quote before starting because the strategy phase and the execution phase have very different costs. A clear quote separates discovery, research, and deliverables so the client understands what they're paying for at each stage.
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Frequently asked questions
How much does a brand strategy project cost?
A focused brand strategy engagement typically costs €2,500 to €8,000 for a small to mid-sized business. A founder-stage startup focusing on positioning and messaging might pay €2,500 to €4,000. A rebrand for an established company with complex stakeholder workshops costs €6,000 to €15,000 or more.
What's included in a brand strategy quote?
A strategy quote typically covers a discovery session, competitor analysis, customer research, a written strategy document (covering positioning, values, voice, and messaging), and a presentation. Some strategists include naming or tagline development separately. Be clear about what's a document deliverable versus a workshop.
How long is a brand strategy project?
A typical brand strategy project runs 4 to 8 weeks. Discovery and research take 1 to 2 weeks. Writing and presenting the strategy takes another 2 to 3 weeks. Allow time for client feedback and revision. State the timeline clearly in your quote so clients can plan accordingly.
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