Free Brand Strategist Quote Template
Brand strategists quote before starting because the strategy phase and the execution phase have very different costs. A clear quote separates discovery, research, and deliverables so the client understands what they are paying for at each stage.
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How does a brand strategist write a quote?
A brand strategy quote sets out the planned work and the fee before the project starts, such as a positioning document, market analysis, and a naming workshop. List each deliverable and the included revisions, and note what would extend the scope. The fee is an estimate until the client accepts the brief.
Typical line items
- Brand strategy document (positioning, voice, values)
- Competitor and market analysis
- Brand naming workshop (3 hours)
- Stakeholder interviews and discovery
- Audience and persona research
- Messaging framework and tone of voice
- Revision rounds included
- Presentation and handover session
How the work is charged
Brand strategists usually quote a fixed project fee for a defined set of deliverables, with workshops priced by the session. Open-ended discovery may carry a day-rate estimate.
Payment terms and deposits
A quote often proposes a deposit to begin, with a stage payment at the strategy draft and the balance on final handover. The fee holds for a stated period and is an estimate until accepted.
Tax and compliance
If you are registered for sales tax or VAT, show it as a separate line with your registration number. Confirm the tax treatment that applies to consulting work where you practise.
Frequently asked questions
How much does a brand strategy project cost?
A focused brand strategy engagement typically costs €2,500 to €8,000 for a small to mid-sized business. A founder-stage startup focusing on positioning and messaging might pay €2,500 to €4,000. A rebrand for an established company with complex stakeholder workshops costs €6,000 to €15,000 or more.
What's included in a brand strategy quote?
A strategy quote typically covers a discovery session, competitor analysis, customer research, a written strategy document (covering positioning, values, voice, and messaging), and a presentation. Some strategists include naming or tagline development separately. Be clear about what's a document deliverable versus a workshop.
How long is a brand strategy project?
A typical brand strategy project runs 4 to 8 weeks. Discovery and research take 1 to 2 weeks. Writing and presenting the strategy takes another 2 to 3 weeks. Allow time for client feedback and revision. State the timeline clearly in your quote so clients can plan accordingly.
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Related quote templates
Read the complete quoting guide to see how to price a job and turn an accepted quote into an invoice.
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