Free Graphic Designer Quote Template
Graphic designers quote before starting because scope creep on visual projects is hard to price after the fact. A clear quote locks in what is included, what format files will be delivered in, and how many revision rounds are covered.
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What should a graphic designer put on a quote?
A graphic design quote sets out the planned work and the price before it starts, such as a brand identity with a logo, palette, and style guide. List each deliverable, the concepts shown, and the included revisions, and note what extra rounds would add. The figure is an estimate until the client accepts it.
Typical line items
- Brand identity design (logo, colour palette, typography)
- Logo variations and file formats
- Brand style guide document
- Initial concepts shown
- Revision rounds included
- Stationery or collateral design
- Final artwork and source files
- Licence and usage rights
How the work is charged
Graphic designers usually quote a fixed price per deliverable or as a project package, with extra concepts and revision rounds itemised. Open-ended work may carry a day-rate estimate.
Payment terms and deposits
A quote often proposes a deposit to begin, with the balance on delivery of final artwork. The price holds for a stated period and is an estimate until accepted, so note what extra rounds would add.
Tax and compliance
If you are registered for sales tax or VAT, show it as a separate line with your registration number. Confirm the tax treatment that applies to design services where you work.
Frequently asked questions
How much should a graphic designer charge for a brand identity project?
Most graphic designers charge €800 to €4,000 for a brand identity project. Freelancers at the start of their career typically quote €800 to €1,500. Experienced designers with a strong portfolio charge €2,000 to €4,000 or more. The scope matters: a logo-only project costs less than a full system with typography, colour palette, and a style guide.
What should a graphic design quote include?
Your quote should list each deliverable separately: logo design, file formats, print-ready artwork, brand guidelines. Include the number of revision rounds, the estimated timeline, and your payment terms. Clients often ask for more than they originally requested, so being specific upfront prevents disputes later.
When should I send a quote instead of an invoice?
Send a quote before the work starts to get written agreement on the price and scope. Only send an invoice once the client has approved the quote and you've completed the agreed deliverables. Many designers ask for a 50% deposit after the quote is accepted, then invoice the remainder on delivery.
Ready to invoice? Try our Graphic Designer Invoice Generator →
Related quote templates
Read the complete quoting guide to see how to price a job and turn an accepted quote into an invoice.
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