Free Marketing Consultant Quote Template
Marketing consultants quote because the depth of an engagement varies hugely: a 90-minute strategy session costs very differently from a six-month growth programme. A clear quote distinguishes one-off advisory work from ongoing retainer commitments.
Currency
Live Preview
What should a marketing consultant put on a quote?
A marketing consulting quote sets out the planned work and the fee before it starts, such as a strategy audit, an advisory retainer, and campaign planning. List each deliverable and whether it is a fixed fee or a retainer, and note that media spend is separate. The figure is an estimate until accepted.
Typical line items
- Marketing strategy audit and report
- Strategy and advisory retainer (per month)
- Campaign planning and reporting
- Market and competitor research
- Channel and budget recommendations
- Performance tracking and analytics
- Media spend (client funded, separate)
- Day rate for project work
How the work is charged
Marketing consultants usually quote a fixed fee for a defined audit or plan, and a monthly retainer for ongoing advice. Media spend is passed through and quoted separately from the fee.
Payment terms and deposits
A quote often proposes a deposit before work begins, with monthly billing for a retainer. Media budget is paid by the client direct to the platform. The fee holds for a stated period and is an estimate until accepted.
Tax and compliance
If you are registered for sales tax or VAT, show it as a separate line with your registration number. Advertising tax treatment differs by location, so confirm what applies to you.
Frequently asked questions
How much does a marketing consultant charge per day?
Experienced marketing consultants charge €800 to €2,000 per day in Europe. Strategy workshops or half-day sessions run €500 to €1,000. Monthly advisory retainers covering calls, feedback, and recommendations cost €1,200 to €3,500 per month depending on hours committed.
What does a marketing strategy quote include?
A strategy engagement quote typically covers discovery interviews, audit of current activity, competitor analysis, a written strategy document, a 90-day action plan, and a presentation session. Implementation support beyond the strategy is a separate scope.
How do marketing consultants handle ad spend in a quote?
Ad budget flows through the client's ad accounts, not through the consultant. The quote covers the management fee only: setting up campaigns, monitoring performance, and optimising. A standard management fee is 15% to 20% of monthly ad spend, with a minimum floor of €500 to €800 per month.
Ready to invoice? Try our Marketing Consultant Invoice Generator →
Related quote templates
Read the complete quoting guide to see how to price a job and turn an accepted quote into an invoice.
Back to Quote Generator →