Free PR Consultant Quote Template
PR consultants quote retainers before starting because media relations requires sustained effort over months, not one-off placements. A quote fixes the scope of activity, the expected deliverables each month, and the notice period to end the engagement.
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Frequently asked questions
How much does a PR consultant charge?
Freelance PR consultants charge €800 to €3,500 per month on retainer depending on the scope. A startup needing basic media relations costs €900 to €1,500 per month. An established brand managing a product launch or crisis communications can pay €3,000 to €8,000 per month. One-off press releases cost €350 to €750 to draft and distribute.
What should a PR quote include?
Specify the number of media pitches per month, targeted publications, press release drafts, speaking opportunity submissions, social media angle, and monthly reporting. Make clear whether guaranteed coverage is included. No PR professional can guarantee coverage, and quotes implying they can should raise a flag.
What is a reasonable notice period in a PR retainer quote?
One to two months' notice is standard for PR retainers. This gives the consultant time to wrap up ongoing campaigns without abruptly dropping a client's media relationships. State the notice period clearly in the quote so neither side is surprised if the engagement ends.