Free PR Consultant Quote Template
PR consultants quote retainers before starting because media relations requires sustained effort over months, not one-off placements. A quote fixes the scope of activity, the expected deliverables each month, and the notice period to end the engagement.
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How does a PR consultant write a quote?
A PR consulting quote sets out the planned work and the fee before it starts, such as a strategy document, a monthly retainer, and press release work. List each deliverable and whether it is a fixed fee or ongoing, and note that media outcomes are not guaranteed. The fee is an estimate until accepted.
Typical line items
- PR strategy and messaging document
- Monthly media relations retainer
- Press release drafting and distribution
- Media list building and outreach
- Spokesperson and media training
- Coverage reporting and analysis
- Distribution and wire costs (separate)
- Day rate for project work
How the work is charged
PR consultants usually quote a fixed fee for a defined piece of work and a monthly retainer for ongoing media relations. Distribution and wire costs are passed through. Fees are for the work, not guaranteed coverage.
Payment terms and deposits
A quote often proposes a deposit before work begins, with monthly billing for a retainer. The fee holds for a stated period and is an estimate until accepted, so note that payment is for activity, not results.
Tax and compliance
If you are registered for sales tax or VAT, show it as a separate line with your registration number. Confirm the tax treatment that applies to PR services where you work.
Frequently asked questions
How much does a PR consultant charge?
Freelance PR consultants charge €800 to €3,500 per month on retainer depending on the scope. A startup needing basic media relations costs €900 to €1,500 per month. An established brand managing a product launch or crisis communications can pay €3,000 to €8,000 per month. One-off press releases cost €350 to €750 to draft and distribute.
What should a PR quote include?
Specify the number of media pitches per month, targeted publications, press release drafts, speaking opportunity submissions, social media angle, and monthly reporting. Make clear whether guaranteed coverage is included. No PR professional can guarantee coverage, and quotes implying they can should raise a flag.
What is a reasonable notice period in a PR retainer quote?
One to two months' notice is standard for PR retainers. This gives the consultant time to wrap up ongoing campaigns without abruptly dropping a client's media relationships. State the notice period clearly in the quote so neither side is surprised if the engagement ends.
Related quote templates
Read the complete quoting guide to see how to price a job and turn an accepted quote into an invoice.
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