Free SEO Specialist Quote Template
SEO specialists quote before auditing because the depth of a technical audit depends heavily on site size and CMS complexity. A quote prevents the audit expanding into a months-long engagement without a clear scope.
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Frequently asked questions
How much does an SEO audit cost?
A basic technical SEO audit for a 100-page site costs €600 to €1,500. An in-depth audit covering technical issues, content quality, backlink profile, and competitor analysis for a 1,000-page e-commerce site costs €2,500 to €6,000. Audits without an implementation plan attached are rarely worth doing.
Should SEO specialists charge monthly retainers or project fees?
One-time audits and initial optimisation work suit project fees. Ongoing link building, content strategy, and monitoring work suit monthly retainers. Most businesses need both: a project fee to fix the foundations, then a retainer to grow organic rankings over 6 to 12 months.
How long before SEO work shows results?
Technical fixes can improve crawlability within weeks. Ranking improvements typically take 3 to 6 months to appear. Content-driven SEO takes 6 to 12 months to compound. Quote this timeline honestly. Clients who expect page-one rankings in 30 days are not a good fit for a professional SEO service.
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