Free Photographer Quote Template
Photographers quote because licensing terms vary widely: a product shot for a local print ad costs far less to licence than the same image on a national billboard. A quote fixes the usage rights, delivery timeline, and number of final selects before the shoot.
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Frequently asked questions
How much should a photographer charge for a commercial shoot?
Commercial photography rates in Europe typically range from €500 to €2,000 for a half-day shoot, not including usage fees. A product photography day for e-commerce can run €600 to €1,500. Portrait sessions start at €150 for personal use. Commercial usage licences add €200 to €2,000+ depending on reach and exclusivity.
Should photographers quote per image or per day?
Day rates or half-day rates work better for shoots where output volume is unpredictable. Per-image rates work well for product photography where the client knows exactly how many shots they need. Many commercial photographers charge a day rate plus a per-image editing fee for final selects.
What should a photography quote cover that clients often miss?
Include travel costs if the shoot is more than 30 minutes from your base. Specify the number of final edited images included in the price. State the file format (JPEG, TIFF, RAW) and resolution. Mention the licence terms clearly: what platforms the client can use the images on and for how long.