Free Photographer Quote Template
Photographers quote because licensing terms vary widely: a product shot for a local print ad costs far less to licence than the same image on a national billboard. A quote fixes the usage rights, delivery timeline, and number of final selects before the shoot.
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How does a photographer write a quote?
A photography quote sets out the planned shoot and the price before the day, such as a half-day commercial shoot, retouching, and a usage licence. List shoot time, post-processing, and the licence separately, and note that extra usage adds to the figure. The price is an estimate until the client accepts it.
Typical line items
- Half-day commercial shoot (4 hours)
- Post-processing and retouching
- Web and print usage licence (1 year)
- Additional shoot time or locations
- Assistant or second shooter
- Selected and edited images delivered
- Travel and expenses (estimated)
- Licence term and scope
How the work is charged
Photographers usually quote a fixed price for a half-day or full-day shoot, with retouching and the usage licence itemised. A wider or longer licence raises the figure.
Payment terms and deposits
A quote often proposes a deposit to book the date, with the balance on delivery of final images. The price holds for a stated period and is an estimate until accepted, so note what extra usage would add.
Tax and compliance
If you are registered for sales tax or VAT, show it as a separate line with your registration number. Usage and licensing carry their own tax treatment, so confirm what applies where you work.
Frequently asked questions
How much should a photographer charge for a commercial shoot?
Commercial photography rates in Europe typically range from €500 to €2,000 for a half-day shoot, not including usage fees. A product photography day for e-commerce can run €600 to €1,500. Portrait sessions start at €150 for personal use. Commercial usage licences add €200 to €2,000+ depending on reach and exclusivity.
Should photographers quote per image or per day?
Day rates or half-day rates work better for shoots where output volume is unpredictable. Per-image rates work well for product photography where the client knows exactly how many shots they need. Many commercial photographers charge a day rate plus a per-image editing fee for final selects.
What should a photography quote cover that clients often miss?
Include travel costs if the shoot is more than 30 minutes from your base. Specify the number of final edited images included in the price. State the file format (JPEG, TIFF, RAW) and resolution. Mention the licence terms clearly: what platforms the client can use the images on and for how long.
Related quote templates
Read the complete quoting guide to see how to price a job and turn an accepted quote into an invoice.
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