Free Social Media Manager Quote Template
Social media managers quote monthly retainers because the volume of work is recurring and predictable. A clear quote stops scope creep when clients add platforms, extra posts, or paid ad management that was not in the original brief.
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What should a social media manager put on a quote?
A social media quote sets out the planned work and the fee before it starts, such as a monthly management retainer, account setup, and ad creative. List each deliverable and the platforms, and note that ad spend is separate. The figure is an estimate until the client accepts it.
Typical line items
- Monthly social media management retainer (2 platforms)
- Account setup and strategy document
- Ad creative design (per creative set)
- Content creation and scheduling
- Community management and replies
- Reporting and analytics
- Ad spend (client funded, separate)
- Additional platforms (per platform)
How the work is charged
Social media managers usually quote a fixed monthly retainer scaled to the number of platforms, with setup and ad creative itemised. Advertising spend is passed through and quoted separately.
Payment terms and deposits
A quote often proposes monthly billing in advance, with a deposit for one-off setup. Ad budget is paid by the client direct to the platform. The fee holds for a stated period and is an estimate until accepted.
Tax and compliance
If you are registered for sales tax or VAT, show it as a separate line with your registration number. Advertising tax treatment differs by location, so confirm what applies to you.
Frequently asked questions
How much does a social media manager charge per month?
Freelance social media managers charge €600 to €2,500 per month depending on the number of platforms, posting frequency, and whether paid ad management is included. Managing one platform with 3 posts per week costs €600 to €900. Managing three platforms with content creation, community management, and monthly reporting costs €1,500 to €2,500.
What should a social media quote separate into line items?
Quote separately for content creation, scheduling and publishing, community management (responding to comments and DMs), paid ad management, monthly analytics reports, and strategy calls. Clients who ask you to also manage ads should know that ad budget is separate from your management fee.
Should social media managers quote a setup fee?
Yes. The first month involves audit, strategy, profile setup or optimisation, and building templates. This setup work costs more time than a standard ongoing month. A one-time setup fee of €250 to €600 is reasonable and prevents the first month's retainer from being under-priced.
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Related quote templates
Read the complete quoting guide to see how to price a job and turn an accepted quote into an invoice.
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