Free Social Media Manager Quote Template
Social media managers quote monthly retainers because the volume of work is recurring and predictable. A clear quote stops scope creep when clients add platforms, extra posts, or paid ad management that wasn't in the original brief.
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Frequently asked questions
How much does a social media manager charge per month?
Freelance social media managers charge €600 to €2,500 per month depending on the number of platforms, posting frequency, and whether paid ad management is included. Managing one platform with 3 posts per week costs €600 to €900. Managing three platforms with content creation, community management, and monthly reporting costs €1,500 to €2,500.
What should a social media quote separate into line items?
Quote separately for content creation, scheduling and publishing, community management (responding to comments and DMs), paid ad management, monthly analytics reports, and strategy calls. Clients who ask you to also manage ads should know that ad budget is separate from your management fee.
Should social media managers quote a setup fee?
Yes. The first month involves audit, strategy, profile setup or optimisation, and building templates. This setup work costs more time than a standard ongoing month. A one-time setup fee of €250 to €600 is reasonable and prevents the first month's retainer from being under-priced.
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