Free Amazon Seller Consultant Quote Template
Amazon consultants quote because the scope differs between a brand new seller getting off the ground and an established seller trying to scale from 7 to 8 figures. A quote sets the number of ASINs in scope, which platforms (EU, US, UK), and whether PPC management is ongoing.
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How does an Amazon seller consultant write a quote?
An Amazon consulting quote sets out the planned work and the price before the engagement starts, such as listing optimisation, PPC setup, or inventory strategy. List each deliverable and whether it is a fixed fee or a retainer, and note that ad spend is separate. The figure is an estimate until the client accepts it.
Typical line items
- Product listing optimisation (per 20 ASINs)
- Amazon PPC campaign setup and strategy
- Inventory and FBA strategy review
- Keyword and competitor research
- A+ content and storefront recommendations
- Account health and policy review
- Monthly management retainer
- Ad spend (client funded, separate)
How the work is charged
Amazon consultants usually quote a fixed fee for a defined audit or setup, and a monthly retainer for ongoing account management. Advertising spend is passed through and quoted separately from the fee.
Payment terms and deposits
A quote often proposes a deposit before work begins, with monthly billing for a retainer. Ad budget is paid by the seller direct to Amazon. The price holds for a stated period and is an estimate until accepted.
Tax and compliance
If you are registered for sales tax or VAT, show it as a separate line with your registration number. Marketplace and advertising tax treatment differs by location, so confirm what applies to you.
Frequently asked questions
How much does Amazon consulting cost?
Amazon consulting day rates run €600 to €1,200. A full listing optimisation project for 20 to 50 ASINs costs €1,500 to €5,000. Monthly PPC management retainers cost €600 to €2,500 depending on account spend. Account launch and setup for new brands costs €2,000 to €6,000.
What does an Amazon listing optimisation quote include?
A listing optimisation scope covers: keyword research, title rewrites, bullet point copy, A+ content (Enhanced Brand Content), backend search terms, image recommendations, and review strategy. Specify which marketplaces are in scope (amazon.de, amazon.co.uk, amazon.com) as each requires localised content.
How do Amazon consultants charge for PPC management?
The standard model is a monthly management fee of €600 to €1,500 plus 8% to 15% of ad spend. Some consultants charge a flat retainer only. Ad spend flows through the client's Seller Central account directly. State clearly in the quote that your fee covers management, not the ad budget itself.
Related quote templates
Read the complete quoting guide to see how to price a job and turn an accepted quote into an invoice.
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