Free E-Commerce Consultant Quote Template
E-commerce consultants quote because the scope of an engagement depends on which platform the store is on, the current revenue stage, and whether the client needs strategy only or hands-on implementation. A quote distinguishes advisory work from execution work.
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What should an e-commerce consultant put on a quote?
An e-commerce consulting quote sets out the planned work and the fee before it starts, such as a store audit, conversion optimisation, and a paid ad setup. List each deliverable and whether it is a fixed fee or a retainer, and note that ad spend is separate. The figure is an estimate until accepted.
Typical line items
- E-commerce store audit and strategy report
- Conversion rate optimisation implementation
- Paid ad account setup and campaign strategy
- Analytics and tracking setup
- Email and retention strategy
- Monthly management retainer
- Ad spend (client funded, separate)
- Day rate for advisory work
How the work is charged
E-commerce consultants usually quote a fixed fee for a defined audit or build, and a monthly retainer for ongoing work. Advertising spend is passed through and quoted separately from the fee.
Payment terms and deposits
A quote often proposes a deposit before work begins, with monthly billing for a retainer. Ad budget is paid by the client direct to the platform. The fee holds for a stated period and is an estimate until accepted.
Tax and compliance
If you are registered for sales tax or VAT, show it as a separate line with your registration number. Advertising and marketplace tax treatment differs by location, so confirm what applies to you.
Frequently asked questions
How much does an e-commerce consultant charge?
E-commerce consulting day rates run €700 to €1,500 depending on specialism (Shopify, Amazon, DTC strategy). A store audit and CRO report costs €1,500 to €4,000. A 3-month growth programme covering ads, email, and conversion costs €5,000 to €15,000. Ad budget and platform costs are separate from the consultant's fee.
What does an e-commerce store audit cover?
A thorough audit reviews: store design and UX, product page quality, checkout flow, site speed, email flows, ad account structure, customer acquisition costs, margins, and returns rate. The output is a prioritised action plan. Quote the audit as a standalone service so clients can start there before committing to a larger engagement.
Should e-commerce consultants quote ad management separately?
Yes. Ad management fees and ad spend are very different line items. Your management fee covers setup, campaign creation, optimisation, and reporting. Ad budget flows through the client's ad account directly. A management fee of 15% to 20% of monthly ad spend with a minimum of €500 is standard.
Related quote templates
Read the complete quoting guide to see how to price a job and turn an accepted quote into an invoice.
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