Free WordPress Developer Quote Template
WordPress developers quote because the gap between a theme site and a fully custom build is enormous in cost and time. A quote makes clear whether the site is built on a premium theme, a page builder, or a fully bespoke theme so clients understand what they're getting.
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Frequently asked questions
How much does a WordPress website cost?
A small business WordPress site using a premium theme costs €1,200 to €3,500. A fully custom theme coded from scratch costs €3,000 to €8,000. WooCommerce e-commerce stores start at €2,500 and run to €10,000 for complex setups with custom payment flows, product variations, and shipping rules.
What should a WordPress development quote specify?
State the page count, whether you're using a premium theme or building a custom one, which plugins will be integrated, the expected page load performance target, and what training is included. Also specify hosting responsibility: clients often assume you're hosting the site unless you state otherwise.
Do WordPress developers include security and updates in a quote?
Not usually in the initial build quote. Ongoing maintenance (core updates, plugin updates, backups, security monitoring) is a separate monthly service. Quote it at €80 to €200 per month and present it alongside the build quote so the client understands the total cost of ownership.