Free WordPress Developer Quote Template
WordPress developers quote because the gap between a theme site and a fully custom build is enormous in cost and time. A quote makes clear whether the site is built on a premium theme, a page builder, or a fully bespoke theme so clients understand what they are getting.
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How does a WordPress developer write a quote?
A WordPress development quote sets out the planned build and the fee before work starts, such as a custom website, plugin configuration, and a training session. List each deliverable, the included revisions, and any plugins, and note that plugin licences are separate. The fee is an estimate until accepted.
Typical line items
- Custom WordPress website build
- Plugin customisation and configuration
- Client training session (2 hours)
- Theme setup and styling
- Content migration and setup
- Revision rounds included
- Plugin and hosting licences (client funded, separate)
- Number of pages or templates
How the work is charged
WordPress developers usually quote a fixed price for a defined build, with plugin work and training itemised. Premium plugin and hosting licences are passed through and paid by the client.
Payment terms and deposits
A quote often proposes a deposit before work begins, with the balance on launch or stage payments for a larger site. The fee holds for a stated period and is an estimate until accepted, so note that plugin licences are separate.
Tax and compliance
If you are registered for sales tax or VAT, show it as a separate line with your registration number. Plugin and hosting tax treatment can differ, so confirm what applies to you.
Frequently asked questions
How much does a WordPress website cost?
A small business WordPress site using a premium theme costs €1,200 to €3,500. A fully custom theme coded from scratch costs €3,000 to €8,000. WooCommerce e-commerce stores start at €2,500 and run to €10,000 for complex setups with custom payment flows, product variations, and shipping rules.
What should a WordPress development quote specify?
State the page count, whether you're using a premium theme or building a custom one, which plugins will be integrated, the expected page load performance target, and what training is included. Also specify hosting responsibility: clients often assume you're hosting the site unless you state otherwise.
Do WordPress developers include security and updates in a quote?
Not usually in the initial build quote. Ongoing maintenance (core updates, plugin updates, backups, security monitoring) is a separate monthly service. Quote it at €80 to €200 per month and present it alongside the build quote so the client understands the total cost of ownership.
Related quote templates
Read the complete quoting guide to see how to price a job and turn an accepted quote into an invoice.
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